Do you know there are a lot of benefits in Digital Ordering?
One of the largest benefits for your restaurant when it come to implementing a digital ordering platform is the possibility to boost your total sales revenue. Not only can you reach more consumers through digital ordering from your site, but partnering with independent delivery services has also proven to boost restaurant sales volume overall. Many restaurants only see a small percentage of their total sales come from the food they sell, while other larger chains see up to 60% of their sales volume come from these independent services. This means that digital ordering not only cuts back on overhead costs, but also increases profits for the business as well. But what are the benefits of digital ordering in terms of customer service?
- The most obvious benefits of digital ordering systems is that it reduces the amount of errors that are made by consumers when they place their orders in a restaurant. Thanks to advanced technology, restaurants no longer have to rely on clerks and manual labor to fill out forms and check tables. Thanks to digital ordering systems, restaurant staff can now instantly process forms and immediately answer phone calls from customers, increasing customer satisfaction. And customers can generally expect their orders to arrive on time, which is also a big boost for repeat business.
- Another benefit of digital ordering is that it provides restaurants with a way to expand their product line. Thanks to technology, restaurants no longer have to hire extra people just to handle credit card transactions at the checkout lane. Thanks to online ordering, existing customers can place orders using their credit cards online, which means that a great way to attract new customers as well is to offer special discounts to those who use digital check-out rather than cash or check.
- Digital ordering also means that customers can get their food much faster than they could using manual methods. In the past, taking an order required standing in line and waiting for long periods of time while a clerk processed your order. Modern methods such as automatic music detection and automatic updating of your item information can eliminate this long wait, greatly improving the level of customer satisfaction as well as reducing stress and frustration associated with standing in line waiting to make certain that you’re getting your food at the right time.
- Finally, customers love the ability to track their orders on a map, so if you have a specific location for a particular product you offer, your customers will appreciate the real-time location information provided by your online ordering system.
So while there are many benefits to be found when using an online ordering system, it’s important that you understand the difference between an system that simply sends your customers’ orders to multiple companies and one that includes real-time inventory management, order tracking, and the ability to track and monitor your entire stock. Different systems offer different levels of functionality and are designed for different purposes. If you need more functions for your online store then consider purchasing a platform that is capable of providing all of these additional functions for you.